For a tailored suit, men in Europe shell out anywhere between €200-€500 ($211-$527) for independent suitmakers and designer labels increasingly looking to sell quality products at lower prices. That's not decent.'" People nowadays condemn such behavior, he said.Īccording to the men's magazine GQ, business suits can be had for as little as €100 ($105), but customers will have to compromise on the quality of the stitches, material and so on. Many French people have trouble paying their bills at the end of the month, he said, arguing that when people "see a president or a minister spend €5,000 or €10,000 on a suit, they say, 'That's impossible! That's not reasonable. Today, however, it would be fatal for a politician to buy overpriced suits, Laurent said. "Fillon's suits were many times more expensive," he said, which paid off for Macron.įormer presidents including Francois Mitterrand, Jacques Chirac and Giscard d'Estaing spent a lot of money on suits. "Journalists widely reported on Fillon's suits during the 2017 election campaign, comparing them to Macron's suits," said Touboul, who remembers that, even then, Macron bought suits at his store for less than €400. The media paid close attention to politicians' lifestyles ahead of the 2017 presidential election.Macron's strongest opponent, Francois Fillon, who for months was considered a favorite for the office, stumbled into a corruption scandal that also involved his expensive suits. The fact that Macron turned to a tailor the French would regard as moderately priced was also a political move.
I told him." Laurent Touboul took over the store from his father, who founded it in 1984 Image: Kevin Tschierse/DW "One of his employees, a long-time customer of mine, contacted me back then and asked if I could dress his boss," Laurent says. Macron first approached Laurent when he was economy minister under President Francois Hollande. Clothes make the man, suits make presidents The company has been offering suits at comparatively low prices since 1984. "Many of our customers are ministers," Laurent said, adding that he also caters to actors, singers, presenters and other public figures. Macron has been a regular customer since 2016. A busy man, he immediately disappeared in the dressing room with a customer, however. I sipped an espresso while waiting in the entrance area, which is lined with trophy photos of famous personalities in chic tailored suits. After a friendly greeting, we were on first-name basis right away. Laurent Touboul, the owner of Jonas & Cie, was already waiting for me we had an appointment. Macron and his wife at a party on election night April 24, wearing a suit by Jonas & Cie Image: Aurelien Meunier/Getty Images I had found him: the French president's tailor.
Then I noticed the sign that read, Jonas & Cie.
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Did I have the wrong address? It wasn't until I had walked past the front door a few times that I heard a flurry of activity from the open windows on the second floor. The shop is on a quiet street behind an inconspicuous door: no showroom, no display windows visible from the street. For Jonas & Cie, the location couldn't be better for attracting customers.
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The streets are full of smartly-dressed people. The Sentier district, nicknamed Silicon Sentier for the many Internet companies and startups that have settled in the area, is not far from the Louvre. I took his advice and set off for the traditional textile district of Paris. Jonas & Cie offers affordable suits for festive occasions, he said.
a decidedly well-dressed acquaintance suggested that I go to the tailor to Emmanuel Macron. With nothing more fancy than a pair of patent leather shoes in my bag, that question was on my mind when I arrived in Paris in March for one of my best friends' big days.
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